Online Casino Marketing Plan
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- Sample Casino Marketing Plan
- Online Casino Marketing Plan Template
- Online Casino Marketing Plan Examples
- Online Casino Marketing Plan Example
- Online Casino Marketing Plan Maker
5.0 Marketing Plan. The Online Casino intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Online Casino. 5.1 Marketing Objectives. Five Winning Casino Marketing Strategies. I’ve said it on many occasions, one of my favorite things to talk about is strategy, specifically marketing strategy. A solid strategy unveils a path to success because it identifies where you want to end up. It differs from your marketing plan, which is the collection of steps you’ll take on the. Phone and utility deposits – $3,500. Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000. The cost for Start-up inventory – $15,000. Cost for acquiring casino and gaming wares and other related gaming wares – $100,000. This plan is an online casino business plan sample that carries the business name, ‘Merry City Casino Company’. This online casino business will be located in Las Vegas, United States and it will be very concerned with providing its many products and services to its customers all around the world.
Advertising is the fuel of trade. It allows selling even the most common and trivial items and helps producers earn millions of dollars. The online gambling market is not an exception. As you know, the majority of high roller online casinos offer exclusive promotions and special withdrawal policy, which allows them to be recognized and remembered.Casino Marketing Articles
However, advertising is strictly limited by law, so you need to be very attentive when applying various marketing strategies for casino promotion. Today, we’ll discuss the most popular and viable marketing strategies that help online casinos remain at the forefront of the industry and to attract thousands of new players on a daily basis.Online Casino Advertising
Let’s start with the trickiest marketing strategy – public advertising. In many countries, online gambling is banned, so advertising on all types of channels is strictly prohibited. And even though Google has updated the Gambling and Gaming policy to allow casino advertisers appearing on Google Ads in Nevada, Pennsylvania, New Jersey, and Delaware, multiple channels remain closed for gambling operators. Here are the most common ways of advertising online casinos:
- Commercial video rolls. The biggest part of the traffic is generated by websites with TV series and movies;
- Banner ads. Even though casino advertising is banned, there are multiple indirect promotion strategies. For example, creating an informative website for gamblers;
- Promotion on social media;
- Cooperating with popular bloggers.
Mind-blowing Loyalty Programs
Attracting new players and increasing the web site’s traffic is only the tip of the iceberg. You need to come up with a viable strategy of making those players want to stay and spend money in your online casino. Increasing customer loyalty is the best method, so providers need to create a fair VIP program to build a lasting relationship with players.
Such loyalty programs must be available to the audience right after creating an account and making the first deposit. These programs are divided into levels and contain a wide range of promotions and bonuses, which are delivered on a daily, weekly, and monthly basis.
The main tool for increasing confidence in casino players is the launch of a fair loyalty program aimed at building long-term relationships with customers. Every level provides players with a unique set of features. The more loyalty points you collect, the more bonus money you have on a balance. The loyalty program is an effective way of promoting an online casino because it creates tight bonds between the provider and its customers.
Be Mysterious
While this may not be the most obvious way of attracting more players to the casino, it’s rather efficient and relies on the fact that most of the gamblers are risk-takers. This means that the audience of online gambling sites loves mysteries and they will be more motivated and engaged when intrigued and challenged. This will lead to higher participation and greater involvement.
Another pleasant bonus of this promotion strategy is cost reduction. While the majority of players won’t agree to register in an online casino with only a few free spins as a welcome offer, most of them will be hooked when guaranteed a mysterious prize (even if eventually it will contain the same set of free spins).
Regular News And Press Releases
Appearance on popular casino websites and gaming resources is another important tool of promotion. However, make sure that the topics of such entries are engaging and fresh, and are able to grab and hold the attention of players. For example, tell about the latest market trends and news, review recent events, discuss software providers and new products, etc. Be useful and include a few links to your online casino without being intrusive.
Content updates
The online gambling market is constantly evolving, which makes it rather difficult for providers to keep up with the trends and desires of players. To promote the product or gambling site you need to improve the game content and make people want to return to you over and over again.
Sample Casino Marketing Plan
Choose games from leading software providers, consider countries of operation, and adjust user interface. Monitor the latest trends and offer players new titles and solutions.
Online Casino Marketing Plan Template
Closing thoughts
Remaining competitive on the online gaming market is rather challenging: every day hundreds or even thousands of operators are struggling to attract players from all over the world.
To stay afloat you need to bypass the Gambling and Games Advertising AdWords policies and always remain one step ahead of the rivals. However, there are still a few marketing strategies that are able to promote your casino and make people want to linger on the site. Applying the above strategies will help you create a worthy product in demand.
Online Casino Marketing Plan Examples
Online Gambling Website Promotion
Online Casino Marketing Plan Example
Online gambling websites make revenues from online players wagers, which means that the more players they have the more profit they generate. Bringing traffic to online casinos and poker rooms is the issue of prior importance for their owners. No doubt that recognized online casinos and poker rooms experience huge amounts of traffic due to their popularity and brand recognition. Anyway, beyond name recognition there is a number of creative strategies of how to bring players to your online casino or poker room.
Online marketing presupposes money spending on advertising and other ways of player attraction. Marketing budget can sometimes be the core factor of an online casino success. The main expenses of any online casino are associated not with support, maintenance, software upgrade, but with marketing activities.
Listing your online casino in major search engines, like Google, Yahoo!, AOL, Alta Vista, and others will never be sufficient when attracting users to your gambling website. The competitive nature of the online gambling industry has made it difficult to utilize traditional methods of internet marketing to increase casino traffic. It is highly advised to work out a comprehensive online marketing plan, define your target audience, thinking of a zest your online casino can have.
Online Casino Marketing Plan Maker
The main directions of online casino promotion are as follows:
- Search Engine Optimization (SEO).
SEO is the process of improving the volume or quality of traffic to a website from search engines via “natural” or un-paid (“organic” or “algorithmic”). Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search, and industry-specific vertical search engines. All SEO activities are directed to improve your online casino web presence. - Affiliate marketing.
This marketing method is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. It is an application of crowd-sourcing. Affiliate marketing is basically a way for your affiliates (referrers) to make money from your online casino profits by simply referring people to the online casino or poker room. Usually a commission is paid to referrer from every real money bet a player referred by him has made. - Email Marketing.
The strategy presupposes creating OPT-in and OPT-out mailing lists and sending your potential players newsletters and other marketing materials. - Social Media Optimization (SMO).
This way of online marketing is a set of tools and methods for attracting visitors to website content by promoting and publicizing it through social media. SMO is a subset of social media marketing, which is promoting and publicizing products and services in general through social media. - On-site marketing activities.
This way of online casino promotion is tightly connected with SMO activities. You can think of a promotion campaign like sending extra bonuses or “bring a friend” bonus, or anything else you can think of. If the event announced though social media channels it can have a really impressive positive impact. - Advertising.
Direct banner or other ways of advertising can be a significant plus when building your brand recognition. The more often your online casino or poker room name is seen by potential players, the more chances you have to obtain a reputation of a trusted casino. - Search Engine Marketing (SEM).
SEM is the practice of marketing or advertising your web site through search engines, like Google, Yahoo or MSN, AOL, Alta Vista, etc. This sector of online marketing is associated with Pay Per Click PPC advertising. - Offline advertising.
Offline advertising and marketing includes all possible offline promotion channels: TV, radio, bill boards, printed brochures, related events participation, etc.